Do you dream of starting your own cleaning business? At Adaptoo, we help entrepreneurs set up and grow their cleaning business through Google Ads every day. In this guide, we share our experience and show you how to get started successfully.
Why start your own cleaning company?
You may still be wondering whether the cleaning industry is for you. Let me tell you why more and more entrepreneurs are choosing this:
“When I started my cleaning company three years ago, I never thought I would have 15 people working for me now,” says Mark, one of our clients. “The demand for good cleaners continues to grow.”
Here are the main benefits:
- You start with a small budget
- You determine your own working hours
- There is always a demand for cleaning
- You can grow easily
- You see immediate results from your work
This is what you need to get started in the cleaning industry
Basic equipment
You don’t have to buy the most expensive stuff right away. Start with quality where it really matters. Our customer Lisa started with an investment of €2,500:
| What | Cost | Why |
|---|---|---|
| Professional vacuum cleaner | €400 | Lasts longer than a household model |
| Basic cleaning set | €300 | Complete starter set |
| Workwear | €200 | Professional appearance |
| Website | €500 | Online findability |
| Google Ads budget | €500 | Attracting first customers |
| Buffer | €600 | Unforeseen costs |
Smart saving tips
You can save smartly by:
- Buy second hand equipment
- Buy cleaning products in bulk
- Start from home, no office needed
- Start cleaning part-time first
- To focus on one type of customer
Google Ads: Your Most Important Marketing Tool
At Adaptoo, we see that Google Ads is by far the most effective channel for new cleaning businesses. Here’s why:
The benefits of Google Ads
- People are actively searching for cleaning companies
- You only pay if you are interested
- You reach your target group directly
- You can start small
- You measure all results
How to set up Google Ads
A successful Google Ads campaign for your cleaning company has these elements:
Targeted keywords
- “cleaning company [your location]”
- “cleaner wanted”
- “office cleaning”
Strong advertising copy
- Name your USPs
- Add price indication
- Use a call to action
Smart targeting
- Focus on your work area
- Target times when people search
- Customize bids by location
Your first customers within 30 days
At Adaptoo, we help you achieve results quickly. Here's how to do it:
Your Google Ads strategy for the first month
Week 1: Setting up the basics
- Create account structure
- Keyword research
- Creating landing pages
- Budget: €20 per day
Week 2-3: Optimize
- Analyze data
- Adjust bids
- Start A/B testing
- Refine Keywords
Week 4: Expand
- Best keywords more budget
- Add new keywords
- Start remarketing
- Calculate ROI
“Within three weeks we had our first regular customer via Google Ads. Now, six months later, 70% of our new customers come via this route.” – Sarah, owner of a cleaning company
Determine your prices
Many starting cleaners make the same mistake: they set their prices too low. Calculate your rate like this:
Hourly Rate = (Cost + Desired Profit) / Working Hours
Example calculation:
- Monthly costs: €1,500
- Desired profit: €2,500
- Working hours: 120
- Hourly rate = €33.33
Smart business management
Your daily schedule
This is what an efficient workday looks like:
- 07:00 – Check materials
- 07:30 – First customer
- 09:30 – Travel time + administration
- 10:00 – Second customer
- 12:00 – Lunch
- 12:30 – Check Google Ads
- 1:00 PM – Afternoon appointments
- 16:00 – Administration
- 16:30 – Next day planning
Delivering quality
Use this checklist for every job:
- Intake interview held
- Work plan made
- Before photos taken
- Worked according to protocol
- Post-check done
- Feedback requested
- Review request sent
Grow with Google Ads
Your growth plan
Month 1-3: Laying the foundation
- Setting up a Google Ads account
- €500 per month budget
- Focus on local keywords
- Measure conversions
Month 4-6: Expand
- Increase budget to €1,000
- Add new services
- Remarketing campaigns
- Testing display ads
Month 7-12: Scales
- Targeting multiple regions
- Performance Max campaigns
- YouTube ads
- €2,000+ budget per month
Measure results
You should check these metrics daily:
- Cost per lead
- Conversion rate
- Click-through rate
- Quality Score
- ROAS (Return on Ad Spend)
Getting Started
Ready to get started? Here are your first steps:
- This week:
- Chamber of Commerce registration
- Buy basic items
- Create a Google Ads account
- Next week:
- Have a website created
- Setting up first campaigns
- Setting up administration
- Then:
- Serving first customers
- Refine processes
- Optimize campaigns
At Adaptoo we are happy to help you with:
- Google Ads strategy
- Campaign setup
- Optimization
- Growth advice
“With the right Google Ads approach, you can have a fully booked agenda within 3 months. We are happy to help you with that.” – Team Adaptoo
Soon to be the owner of a cleaning company?
Want to know more? Contact us and discover how we can grow your cleaning business with Google Ads.
