{"id":8553,"date":"2024-07-13T06:40:09","date_gmt":"2024-07-13T06:40:09","guid":{"rendered":"https:\/\/adaptoo.nl\/?p=8553"},"modified":"2024-07-13T06:43:21","modified_gmt":"2024-07-13T06:43:21","slug":"keyword-research-for-free","status":"publish","type":"post","link":"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/","title":{"rendered":"Free keyword research: This is how you do keyword research for free"},"content":{"rendered":"<p>Hi! We are the Adaptoo.nl team, and we will take you into the world of keyword research. Without good keywords you won&#039;t rank anywhere in SEO. Whether you&#039;re a seasoned pro or just coming along, finding the right keywords is crucial. Let&#039;s see how you can get that done for free!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">FAST TO<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Waarom_je_een_gratis_zoekwoorden_onderzoek_nodig_hebt\" >Why you need free keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Eerst_onderzoeken_dan_pas_optimaliseren\" >Research first, then optimize!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Waarom_je_eerst_zelf_aan_de_slag_moet\" >Why you should get started yourself first<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Focus_altijd_op_de_zoekintentie\" >Always focus on search intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Zet_nu_pas_de_zoekwoord_tools_in\" >Only now use the keyword tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Ubersuggest_beperkt_gratis\" >Ubersuggest (limited free)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Google_Search_Console_een_gratis_goudmijn\" >Google Search Console: a free goldmine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Google_Keyword_Planner\" >Google Keyword Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Andere_handige_gratis_tools\" >Other useful free tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Geavanceerde_technieken_voor_gratis_zoekwoorden_onderzoek\" >Advanced techniques for free keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Van_onderzoek_naar_actie\" >From research to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Casestudie_Hoe_gratis_zoekwoorden_onderzoek_een_foodblog_redde\" >Case study: How free keyword research saved a food blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/#Extra_bronnen\" >Additional resources<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"1-inleiding-waarom-je-gratis-zoekwoorden-onderzoek-nodig-hebt\"><span class=\"ez-toc-section\" id=\"Waarom_je_een_gratis_zoekwoorden_onderzoek_nodig_hebt\"><\/span>Why you need free keyword research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine opening a store, but no one knows what you sell. That is SEO without keyword research. You actually find out which words and phrases your target group uses when they shop online or search for information. This way you ensure that your website exactly matches what people are looking for.<\/p>\n\n\n\n<p>But why free? Well, that has its advantages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Your wallet stays full<\/strong>: Especially when you&#039;re just starting out, every euro counts.<\/li>\n\n\n\n<li><strong>Everyone can participate<\/strong>: Whether you have a big or small budget, you can get started.<\/li>\n\n\n\n<li><strong>You get to know your customers<\/strong>: By seeing what they are looking for, you better understand what they want.<\/li>\n\n\n\n<li><strong>Peeking at the neighbors<\/strong>: Many free tools show you where your competitors score.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>A friend of mine once started a coffee shop. He thought everyone would search for \u201cbest coffee in town.\u201d You know what people were really looking for? \u201cCoffee bar with WiFi\u201d and \u201clate night caf\u00e9\u201d. Without that keyword research he would have missed out on a lot of customers!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-eerst-onderzoeken-dan-pas-optimaliseren-\"><span class=\"ez-toc-section\" id=\"Eerst_onderzoeken_dan_pas_optimaliseren\"><\/span>Research first, then optimize!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine that you are going to renovate without measuring first. That&#039;s going to be a mess, right? The same goes for your website. Before you turn everything upside down, you need to know where you stand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"waarom-je-eerst-zelf-aan-de-slag-moet\"><span class=\"ez-toc-section\" id=\"Waarom_je_eerst_zelf_aan_de_slag_moet\"><\/span>Why you should get started yourself first<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Manual research has its charms:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>You understand it better<\/strong>: By thinking about keywords yourself, you really get a feel for your subject.<\/li>\n\n\n\n<li><strong>You are more creative<\/strong>: Sometimes you think of things that a computer can&#039;t think of.<\/li>\n\n\n\n<li><strong>You see the context<\/strong>: You know exactly what suits your company.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>How do you handle that? Easy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Grab a pen and paper (or open a blank document) and write down everything related to your product or service.<\/li>\n\n\n\n<li>Think of other words for what you do.<\/li>\n\n\n\n<li>What would you look for if you needed your product?<\/li>\n\n\n\n<li>Also think about specific questions people might ask.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-focus-altijd-op-de-zoekintentie\"><span class=\"ez-toc-section\" id=\"Focus_altijd_op_de_zoekintentie\"><\/span>Always focus on search intent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Suppose someone searches for \u201capple pie\u201d. Do they want a recipe? Do they want to buy one? Or are they looking for the history of apple pie? We call that search intent. There are four main types:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Looking for information<\/strong>: \u201cHow do I make apple pie?\u201d<\/li>\n\n\n\n<li><strong>Wanting to go somewhere<\/strong>: \u201cBakery with apple pie nearby\u201d<\/li>\n\n\n\n<li><strong>To compare<\/strong>: \u201cBest apple pie in the Netherlands\u201d<\/li>\n\n\n\n<li><strong>To buy<\/strong>: \u201cOrder fresh apple pie\u201d<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>By understanding search intent, you ensure that you attract the right people to your site. It&#039;s like fishing with the right bait \u2013 you catch exactly what you want to catch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-zet-nu-pas-de-zoekwoord-tools-in\"><span class=\"ez-toc-section\" id=\"Zet_nu_pas_de_zoekwoord_tools_in\"><\/span>Only now use the keyword tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Okay, you&#039;ve thought for yourself. Now it&#039;s time to flex some digital muscle. There are a lot of free tools that can help you with this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-1-ubersuggest-beperkt-gratis-\"><span class=\"ez-toc-section\" id=\"Ubersuggest_beperkt_gratis\"><\/span>Ubersuggest (limited free)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ubersuggest is like a treasure chest full of keywords. You&#039;ll get a limited number of searches per day, but it&#039;s enough to get you started.<\/p>\n\n\n\n<p>What can you do with it?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find new keywords<\/li>\n\n\n\n<li>See how often people search<\/li>\n\n\n\n<li>Check how difficult it is to score<\/li>\n\n\n\n<li>Get ideas for content<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Top tip: Start with your most important keywords and be surprised by the suggestions!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-2-google-search-console-een-gratis-goudmijn\"><span class=\"ez-toc-section\" id=\"Google_Search_Console_een_gratis_goudmijn\"><\/span>Google Search Console: a free goldmine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Search Console is like a cheat sheet from Google itself. You see exactly where you already score and where opportunities lie.<\/p>\n\n\n\n<p>This is how you use it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to &#039;Achievements&#039;<\/li>\n\n\n\n<li>See which keywords are already generating traffic<\/li>\n\n\n\n<li>Look for words with a high CTR (Click Through Rate) but low ranking<\/li>\n\n\n\n<li>Improve your content for these words<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-3-google-keyword-planner\"><span class=\"ez-toc-section\" id=\"Google_Keyword_Planner\"><\/span>Google Keyword Planner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This tool is actually for advertisers, but SEOs can also benefit from it.<\/p>\n\n\n\n<p>Smart tricks:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use &#039;Discover new keywords&#039;<\/li>\n\n\n\n<li>Filter by relevance and search volume<\/li>\n\n\n\n<li>Look at the competition<\/li>\n\n\n\n<li>Save the data for later<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-4-andere-handige-gratis-tools\"><span class=\"ez-toc-section\" id=\"Andere_handige_gratis_tools\"><\/span>Other useful free tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Tool<\/th><th>For what?<\/th><th>When to use?<\/th><\/tr><\/thead><tbody><tr><td>Google Trends<\/td><td>Spotting trends<\/td><td>If you want to know what&#039;s hot<\/td><\/tr><tr><td>Answer the Public<\/td><td>Find questions<\/td><td>For content ideas<\/td><\/tr><tr><td>KeywordTool.io<\/td><td>Long search terms<\/td><td>To find niche topics<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-geavanceerde-technieken-voor-gratis-zoekwoorden-onderzoek\"><span class=\"ez-toc-section\" id=\"Geavanceerde_technieken_voor_gratis_zoekwoorden_onderzoek\"><\/span>Advanced techniques for free keyword research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do you want to go a step further? Then try this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Play with Google<\/strong>: Use quotes, AND, OR in your searches.<\/li>\n\n\n\n<li><strong>Dive into forums<\/strong>: See how people really talk about your topic.<\/li>\n\n\n\n<li><strong>Hunt for featured snippets<\/strong>: Search for questions that Google answers at the top.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-van-onderzoek-naar-actie\"><span class=\"ez-toc-section\" id=\"Van_onderzoek_naar_actie\"><\/span>From research to action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You now have a mountain of keywords. What now?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a keyword map<\/strong>: Group related words.<\/li>\n\n\n\n<li><strong>Optimize your pages<\/strong>: Use keywords in titles, descriptions and text.<\/li>\n\n\n\n<li><strong>Plan your content<\/strong>: Create a calendar based on your keywords.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Compare it with cooking. Your keywords are your ingredients, your website is your dish. You want to dose everything properly for the perfect taste!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-casestudie-hoe-gratis-zoekwoorden-onderzoek-een-foodblog-redde\"><span class=\"ez-toc-section\" id=\"Casestudie_Hoe_gratis_zoekwoorden_onderzoek_een_foodblog_redde\"><\/span>Case study: How free keyword research saved a food blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sarah started a food blog, but no one found her. She used free tools and discovered that people were searching for \u201ceasy weeknight meals\u201d instead of \u201cculinary delights.\u201d She adjusted her content and boom! Her number of visitors doubled in no time.<\/p>\n\n\n\n<p>Keyword research doesn&#039;t have to be expensive. With some creativity and the right free tools you can go a long way. Remember: it&#039;s not about the most searched words, but about the words that suit you and your audience.<\/p>\n\n\n\n<p>Keep experimenting, analyzing and adapting. SEO is not a sprint, it&#039;s a marathon!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-extra-bronnen\"><span class=\"ez-toc-section\" id=\"Extra_bronnen\"><\/span>Additional resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do you want to learn even more? Then check out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Moz guide for beginners<\/li>\n\n\n\n<li>Google&#039;s own SEO manual<\/li>\n\n\n\n<li>Ahrefs&#039; YouTube channel<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>SEO never stops, so keep learning and growing!<\/p>\n\n\n\n<p>And don&#039;t forget, we at Adaptoo.nl are always ready to help you. Do you have questions? Shoot them at us! Together we make your website irresistible to search engines and visitors.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hi! We are the Adaptoo.nl team, and we are going\u2026 <a title=\"Free keyword research: This is how you do keyword research for free\" class=\"read-more\" href=\"https:\/\/adaptoo.nl\/en\/keyword-research-for-free\/\" aria-label=\"Read more about Free keyword research: This is how you do free keyword research\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":8559,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/posts\/8553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/comments?post=8553"}],"version-history":[{"count":5,"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/posts\/8553\/revisions"}],"predecessor-version":[{"id":8560,"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/posts\/8553\/revisions\/8560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/media\/8559"}],"wp:attachment":[{"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/media?parent=8553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/categories?post=8553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adaptoo.nl\/en\/wp-json\/wp\/v2\/tags?post=8553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}