What are Google Local Services Ads?

What are Google's Local Services Ads? Make no mistake, this is not the same as advertising on Google Ads. Local Services Ads make it easier to grow your business with Google and receive leads directly from potential customers.

How? Well actually it's very simple, you receive these leads in the form of calls and messages through your Local Services advertisement. Via the special Local Services Ads app you can answer messages at any time, keep track of bookings and manage your new leads. Check out the images below to get a better idea:

Benefits of Local Services Advertising

In fact, with Local Services ads you simply purchase leads directly from Google. This makes it very different from advertising on Google AdWords where you have to use your ads quality score to ensure that your ads are clicked and then a successful conversion goal is carried out on your website to win a new lead. Below we give you all the benefits of Google's new Local Services ads:

  • More effective method to get your business listed at the top of Google.
  • Reach potential customers who are looking for your company and the services you offer.
  • Use the handy mobile app to communicate with your potential customers at any time.
  • Only pay for leads that really relate to your company and the services you offer.
  • Use the handy tools to create an extensive company profile.
  • Earn Google's trust and receive a Google Screened or Google Guarantee badge.
  • With the Google warranty badge you will be listed as a local provider on the Google Assistant.
  • Potential customers only choose your company, so only you receive the information from the potential customer.

How do Local Services ads work?

So a Local Services Ads section will appear at the top of Google's search results when someone searches for services you offer in your region. Potential customers can then click on your ad to call or send a message directly.

As an added bonus, you can also use a function to schedule an appointment directly through your advertisement.

If a potential customer contacts you, you will immediately receive an email and a notification via the app. From this moment on, you or your sales team can start working on turning a lead into a real customer. Tip: answer contact requests from potential customers as quickly as possible and, above all, do not leave contact requests unanswered! If you regularly don't answer calls or messages, this can cause you to lose positions in the ad rankings.

Furthermore, you can increase or decrease the limit of the number of leads you want to receive yourself. It is also possible to pause your Local Services advertisements at any time so that no costs are incurred.

Are Local Services advertisements already possible in the Netherlands?

Currently, Local Services ads are only available on certain services and in some countries. To check your eligibility for Local Services Ads click here here. It will not be long before Local Services advertisements are also possible in the Netherlands.

These are the countries where Local Services ads are already available:

  • United States
  • Austria
  • Belgium
  • Canada
  • France
  • Germany
  • Ireland
  • Italy
  • Spain
  • Switzerland
  • England

Below is a selection of the available services for which you can purchase leads:

  • Home appliance repair companies
  • Architects
  • Bankruptcy lawyers
  • Corporate lawyers
  • Carpet cleaning companies
  • Carpenters
  • Cleaning companies
  • Contract lawyers
  • Criminal lawyers
  • Countertop companies
  • Lawyers specialized in disability law
  • Traffic criminal lawyers specialized in driving under the influence
  • Electricians
  • Inheritance lawyers
  • Event planning
  • Family law lawyers
  • Fencing companies
  • Financial planning services
  • Floorlayers
  • Foundation companies
  • Garage door companies
  • Heating and air conditioning
  • Immigration lawyers
  • Interior designers
  • Lawyers specialized in intellectual property
  • Waste disposal companies
  • Lawyers
  • Employment lawyers
  • Landscape architects
  • Lawn care
  • Trial lawyers
  • Locksmiths
  • Lawyers specialized in professional negligence
  • Moving companies
  • Personal Injury Lawyers
  • Pest control services
  • Photographers
  • Plumbers
  • Real estate lawyers
  • Real estate services
  • Roofers
  • Siding companies
  • Tax advisors
  • Traffic lawyers
  • Tree care
  • Videographers
  • Water damage services
  • Window cleaners
  • Window repair companies

Local services advertisements useful links:

Questions or need help?

Are you currently advertising online to generate new leads or are you thinking about starting? Do you want to know how or do you have other questions? Please contact us without obligation and we will look at the options with you.